MOBILE RESPONSIVE WEB DESIGN
More and more of your target audience is viewing websites using smart phones and tablets.
Web Design is the process of creating a website to represent your business, brand, products and services. It involves the planning and execution of many important elements to be user-friendly, functional, and to be an effective representation of your brand or an online extension of your office.
Having a mobile responsive website means that your visitors will not have difficulties reading texts, viewing product galleries, viewing pricing and comparison tables, reports, photos and videos whether they are using a desktop computer, a laptop or devices with smaller screens such that of a smart phone or a tablet (ex: iPhone, Blackberry and iPad).
What is a Mobile Responsive Website?
A website classified as “mobile responsive” means that the website displays properly on all devices viewing the website. When you have a “mobile responsive” website you do not need a mobile version of your website just to make sure your website loads and appears properly on a mobile device. In essence, a mobile responsive website ensures that you only need ONE website and that you do not need to build different versions of your website to appear properly on different devices.
Google is a big fan of mobile responsive websites. Below is a quote directly from the official Google blog:
“Responsive web design is a technique to build web pages that alter how they look using CSS3 media queries. That is, there is one HTML code for the page regardless of the device accessing it, but its presentation changes using CSS media queries to specify which CSS rules apply for the browser displaying the page. You can learn more about responsive web design from this blog post by Google’s webmasters and in our recommendations.
Using responsive web design has multiple advantages, including:
It keeps your desktop and mobile content on a single URL, which is easier for your users to interact with, share, and link to, and for Google’s algorithms to assign the indexing properties to your content.
Google can discover your content more efficiently as we wouldn’t need to crawl a page with the different Googlebot user agents to retrieve and index all the content.”